Guides for hiring the right agency
Practical guides for anyone choosing, briefing or working with a digital agency, written and checked by people who have hired and run agencies.
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Hiring guides
How to shortlist, brief and compare agencies for any project.
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Pricing explained
What agencies charge, how they price their work and what changes a quote.
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Questions to ask
Checklists that show how an agency really works before you sign.
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Named and checked
Each guide shows who wrote, edited and checked it, and what has changed since.
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Browse all agenciesHow we write and check our guides
Our guides are written by people who have hired and run agencies. An editor reads every new guide, and expert reviewers check guides in their field: a guide only says it was reviewed when one of them did. Agencies can’t pay to be mentioned.
Written and checked by
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Filip BlomqvistFounder and editor-in-chief
Questions about our guides
Who writes the guides?
Our editorial team and invited contributors: people who have run agencies, hired them, or work in the field they write about. Every guide names its authors, and their profiles show their experience.
Can agencies pay to be mentioned?
No. Agencies pay a one-time fee to be listed in the directory. It never buys a mention, a link or a better position in our guides or rankings.
How do you keep guides up to date?
Editors review each guide on a schedule. When a guide changes in a way that matters, it shows the new date and what changed, and corrections are labelled as corrections.
Do you use AI to write guides?
Our editorial policy explains how we use AI tools. When AI drafted a substantial part of a guide, the guide says so, and its authors check and answer for every part.
Some writers work at agencies. Is that a conflict?
Contributors who work at a listed agency say so on their byline and profile. They write about their field, not about their own agency or its competitors.
Can I suggest a topic or report a mistake?
Yes. Use the contact page to suggest a guide or to tell us about a mistake. We correct errors and note the correction at the end of the guide.
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