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How we rank agencies
Every list in the directory is ordered the same way: by what verified clients say. Here is exactly how it works, with today’s numbers.
Last updated October 16, 2026
The ranking score
Lists are ordered by a score built only from verified client reviews. It blends each agency’s average rating with the average across the whole directory, so a handful of glowing reviews can’t outrank a long, consistent record.
As an agency collects reviews, its own average counts for more and the directory average for less. An agency with no reviews yet scores zero and sits below every reviewed agency.
Agencies without reviews are ordered by their Google Maps rating when we have one, weighed the same way against how many Google reviews it has. It only orders them among themselves: a Google rating never lifts an agency above one with verified reviews. Agencies with neither are listed newest first.
Ranking score, with today’s numbers
(C × m + n × r) ÷ (C + n)
- r
- The agency’s average rating
- n
- Its number of verified reviews
- m
- The average rating across the directory: 4.00 today, from 0 verified reviews
- C
- How many reviews it takes before an agency’s own rating outweighs the average: 5
| Agency | Average | Reviews | Score |
|---|---|---|---|
| Agency A | 4.9 | 3 | 4.34 |
| Agency B | 4.6 | 40 | 4.53 |
What counts
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Verified reviews only
Only reviews confirmed through the reviewer’s work email count. Agencies can’t review themselves, and each client reviews an agency once.
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Rating and number of reviews
The score weighs an agency’s average rating against how many reviews it has, so a long, consistent record beats a handful of perfect scores.
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The whole directory as a baseline
Every agency starts near the directory-wide average. Each review pulls its score towards its own average.
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Always current
Scores update when a review is published or removed, and every night as the directory-wide average moves.
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Google ratings only break ties
Agencies with no verified reviews yet are ordered by their Google Maps rating, weighed against how many Google reviews it has. A Google rating never lifts an agency above one with verified reviews.
What never affects rank
- Payment: every agency pays the same one-time fee
- How long an agency has been listed
- Whether the agency or our team added the listing
- Messages and leads an agency receives
- Partner badges, awards and anything else agencies say about themselves
- Our own opinion of an agency
Changes to how we rank
Spotted a mistake? Tell us and we’ll correct it.