Filip Blomqvist is a web strategist and SEO specialist in Gothenburg, Sweden, and the founder and editor-in-chief of the directory. He co-founded and runs the digital agency Vexxa AB, where he leads web strategy, SEO, web development and paid advertising for e-commerce and B2B clients, and he builds websites and web applications through his own company, Filip Blomqvist AB.
Filip has worked in SEO and web development since 2021, first as a freelancer and then as SEO and performance specialist at Innerstaden Göteborg before going full time with Vexxa. He has also founded Weddio, a platform where couples find, compare and book wedding suppliers, and Marknadsforare.se, a Swedish network and forum for marketers. He holds an Advanced Higher Vocational Education Diploma in International Sales & Marketing from Sälj & Marknadshögskolan and has spoken about SEO and the customer journey at Göteborg City Marknadsföringsexpo.
Running an agency means he knows agency work from the inside: how proposals are priced, what goes into a project and what makes a client relationship last. As editor-in-chief, Filip is responsible for the editorial policy and signs off every buyer’s guide on the site.