Who can write a review
Anyone who worked with an agency as its client can review it, once. The agency, its staff, its competitors and the partner that manages its listing can’t.
What makes a good review
Describe the project, how it went and the results, good and bad, and say when the project ran. Keep it factual, and leave out personal details and anything confidential.
What we don’t allow
Reviews written for payment, a discount or any other reward; reviews by anyone with a conflict of interest; fake, copied or misleading reviews; offensive language or personal attacks; and personal data about other people.
Asking clients for reviews
Agencies may ask their clients for reviews, as long as they don’t pick only the clients they expect to be happy. They may not offer anything in return, or write, edit or send a review for a client. Reviews gathered against these rules may be removed.
How we verify reviews
Every review is confirmed through the reviewer’s work email. Personal and throwaway addresses, such as Gmail or Outlook, are refused, and so are addresses at the agency’s own domain. The reviewer opens the link we email and presses “Publish my review”: opening the link alone publishes nothing. Only reviews confirmed this way are shown and counted.
This shows that the reviewer uses an email address at a real company other than the agency. It doesn’t prove every detail of the project, so when a review looks wrong we may ask the reviewer or the agency for proof, such as a contract or an invoice, and remove the review if it can’t be backed up.
Reviewers’ email addresses are never shown, and agencies never see them. Reviewers can publish with their name and company, or as “Anonymous” with only their job title; we still know who they are, and we never tell the agency.
How reviews are ordered and counted
Reviews on a profile are shown newest first. Every published review counts towards the agency’s rating and its position in lists, whatever its score. How positions are worked out is on the How we rank page.
Flags and removals
An agency can flag a review it believes breaks these guidelines, saying which rule, and anyone can report one with the Report link under it. A person on our team checks every flag and report within 7 days; we don’t use automated tools to decide. A review that breaks the guidelines is removed, and we email the reviewer why and how to ask for a second look. One that doesn’t stays, and the agency can’t flag it again. Reviews are never removed for being negative, and no one can pay to remove or change a review. Reviewers can ask us to remove their own review through the contact page.
Transparency
We count, month by month, how many reviews are sent, published, refused and removed, and will publish those numbers on this page.
Reporting a review
If you think a review is fake or breaks these guidelines, use the Report link under it. Our Report content page explains how we handle reports.