A good web agency is worth more than its portfolio. The best predictor of how your project will go is how the agency ran projects like yours, so look for evidence of process as well as polish.
Start with the reviews, not the showreel
Read reviews for patterns: did projects ship on time, did the budget hold, and how did the agency handle problems? A 4.6 from 30 clients tells you more than a 5.0 from two.
Compare like for like
Ask every agency on your shortlist for a fixed scope, a timeline with milestones and what happens after launch. Check who will actually work on your project, and whether accessibility and performance testing are included or extra.
Check the numbers
The market data on this page shows what agencies in this category typically charge. A quote far below the usual hourly rate often means a smaller scope, not a better deal.








